Kennedy is the Content Director at Hurrdat, where she works to develop content marketing strategies for local and national clients. She manages a team of content strategists and editors who write compelling, web-optimized copy and conduct thorough competitive analyses and keyword research. Kennedy works to reach target audiences at various points in the sales funnel through evergreen blog strategies, SEO-focused website builds, optimized landing pages, and content repurposing.
Kennedy is originally from Grand Island, NE and has a Master of Science in Digital Marketing from the University of Colorado Denver. In her free time, she enjoys reading, crocheting, and watching cooking competition shows.
These are posts that Kennedy has contributed their expertise to.
Do you know where your website stands in terms of search engine optimization? By periodically analyzing how your website is performing in search engine results pages (SERPs) and conducting a website audit, you can make adjustments to your on-site SEO strategy and...
In spring of 2020, Instagram released a new feature called Instagram Guides, giving select accounts a way to repurpose existing content centered around recommendations and tips for well-being. Since then, Instagram has expanded Guides across the platform, opening them...
YouTube is one of the largest search engines in the world, and it's a great place to get your video content discovered. However, simply uploading a video won't put it at the top of YouTube's search results. In order to rank higher in YouTube searches, you'll need to...
Google recently released Google Web Stories, joining a growing number of platforms that offer a story feature for content creation. Google Web Stories work slightly differently than social media stories, but they pose a unique opportunity for brands and businesses to...
You've probably heard that your business needs to be using keywords for search engine optimization (SEO). But what are keywords, why do they matter, and how can you use them to boost your business' digital marketing efforts? Follow this guide to learn how to find the...
What are canonical tags, and how do they work? Below, we break down the basics of canonical content and how canonical tags can be used to improve content visibility in search engine results pages (SERPs). What is Canonicalization? How to Set Canonical Tags Best...
Content marketing is all about knowing your audience. From the ways people look for information in search engine results to how they engage with topics, every aspect of creating content comes back to understanding what your target audience is interested in. But how do...