Kirsten Smith

How Long Should Social Media Video Content Be?

How Long Should Social Media Video Content Be?

Video is the top-performing digital content on social media, driving more engagement than any other social posting option. In fact, tweets with video can see up to 10x more engagement. But incorporating video content into your social media marketing strategy isn't as...

Spring Clean Your Social Media with These 5 Tips

Spring Clean Your Social Media with These 5 Tips

Birds are chirping, flowers are blooming, and the weather is getting warmer. That's spring calling! And it also means it's time to tackle spring cleaning! For most people, "spring cleaning" means doing a deep clean of their home. For marketers and businesses with...

5 Social Media Tips for Brands During COVID-19

5 Social Media Tips for Brands During COVID-19

As many of us are scrolling through social media, we're inundated with posts of people sharing their experiences, feelings, and the information they're finding about COVID-19. This way of communicating is powerful and drives us to connect as a community. For...