COVID-19 has reshaped the way businesses interact with their customers. As daily life changed throughout the pandemic, brands had to adjust sales strategies and adapt to global restrictions with their marketing plans. While global ad spend declined 4.2% in 2020,...
Video is the top-performing digital content on social media, driving more engagement than any other social posting option. In fact, tweets with video can see up to 10x more engagement. But incorporating video content into your social media marketing strategy isn't as...
Birds are chirping, flowers are blooming, and the weather is getting warmer. That's spring calling! And it also means it's time to tackle spring cleaning! For most people, "spring cleaning" means doing a deep clean of their home. For marketers and businesses with...
As many of us are scrolling through social media, we're inundated with posts of people sharing their experiences, feelings, and the information they're finding about COVID-19. This way of communicating is powerful and drives us to connect as a community. For...
Have you ever wondered how Facebook always seems to know when you've been looking at a certain clothing brand or vacation destination online? Like other free-to-use social media platforms, Facebook partners with websites, apps, and retailers to track consumers' online...
Consumers have grown tired of being bombarded with targeted ads from brands. Even though these targeted ads are based on consumers' interests, the sheer amount of ads consumers are exposed to online every day has created a sense of ad fatigue. While you might think...