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Find Your Tribe: Building Community Through Facebook Groups 

Find Your Tribe: Building Community Through Facebook Groups 

by Margie Robinson | Jun 20, 2018 | Social Media Marketing

You may have heard, but Facebook changed their algorithm…again. Facebook wants you to spend more time seeing your uncle’s Mafia Wars score and less time fending off sponsored posts from Raising Canes. After the announcement advertisers collectively wrung...
Hot Food, Hot Takes: How to Deal with Negative Facebook Reviews

Hot Food, Hot Takes: How to Deal with Negative Facebook Reviews

by Margie Robinson | Jan 15, 2018 | Social Media Marketing

Bad reviews suck. They’re uncomfortable to deal with and anxiety-inducing for any business owner, manager, or social media strategist (who, me?). Learning how to respond to these reviews is a must if you want to stay in the social game, and with more and more...
Social Storytelling for Nonprofits: 5 Tips that Pack a Punch

Social Storytelling for Nonprofits: 5 Tips that Pack a Punch

by Margie Robinson | Dec 8, 2017 | Social Media Marketing

There’s a reason we remember the plot to our favorite movies and books — we really like stories. A well-crafted story draws us in and inspires us to action. Why? Because humans are wired that way. Content marketers like myself have long recognized the importance of...
Reaching for the Stars: What is Influencer Marketing and Why Should You Care?

Reaching for the Stars: What is Influencer Marketing and Why Should You Care?

by Margie Robinson | Sep 12, 2017 | Social Media Marketing

As you’re scrolling through your Instagram feed, you stop for a brief second to like a post by your favorite fitness blogger: “Post-gym fuel makes me ready to tackle the day. @nakedjuice #ad #gymitout #lovefruit #stayhealthy.” Like. This person is beautiful, but real....

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