by Margie Robinson | Jun 20, 2018 | Social Media Marketing
You may have heard, but Facebook changed their algorithm…again. Facebook wants you to spend more time seeing your uncle’s Mafia Wars score and less time fending off sponsored posts from Raising Canes. After the announcement advertisers collectively wrung... 
by Margie Robinson | Jan 15, 2018 | Social Media Marketing
Bad reviews suck. They’re uncomfortable to deal with and anxiety-inducing for any business owner, manager, or social media strategist (who, me?). Learning how to respond to these reviews is a must if you want to stay in the social game, and with more and more... 
by Margie Robinson | Dec 8, 2017 | Social Media Marketing
There’s a reason we remember the plot to our favorite movies and books — we really like stories. A well-crafted story draws us in and inspires us to action. Why? Because humans are wired that way. Content marketers like myself have long recognized the importance of... 
by Margie Robinson | Sep 12, 2017 | Social Media Marketing
As you’re scrolling through your Instagram feed, you stop for a brief second to like a post by your favorite fitness blogger: “Post-gym fuel makes me ready to tackle the day. @nakedjuice #ad #gymitout #lovefruit #stayhealthy.” Like. This person is beautiful, but real....