Extra Space Storage’s city location pages, which display each store within a city, are some of their highest priority webpages. Hurrdat came to Extra Space Storage with a title tag test designed to help grow these pages. The test would not only be simple to implement, but also easy to scale if the results warranted it.
We introduced three title tag test variations:
- Titles that included the lowest price in each city
- Titles that included a keyword variation
- Titles that included how many locations were in that city
All three test groups experienced growth that exceeded the control group. But one group stood out above the rest. The title tag group showing the lowest price available in the city experienced 60% traffic growth. Conversion rates also rose 138% with no other changes being made to these pages. All in all, this group drove more traffic—that was also higher quality traffic—making it the clear winner.
With compelling results coming out of this test, we were able to take these findings and apply them to city pages sitewide.
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