Digital Marketing

Introducing BERT, Google’s Language Algorithm Update

Introducing BERT, Google’s Language Algorithm Update

A few times each year, Google makes updates to its search algorithm. Major updates like Panda and Penguin change everything we know—or think we know—about search engine optimization and the way our content ranks in search engine results pages (SERPs). Other updates,...

It’s Time to Start Optimizing PPC for Voice Search

It’s Time to Start Optimizing PPC for Voice Search

In case you missed it, we’re in the middle of the “Voice Search Revolution.” Voice search is quickly becoming the go-to method of search, thanks to voice-enabled digital assistants like Siri and Alexa. It’s convenient, it’s faster than typing, and it’s ideal for...

What Is Influencer Marketing & How Does It Work?

What Is Influencer Marketing & How Does It Work?

Consumers have grown tired of being bombarded with targeted ads from brands. Even though these targeted ads are based on consumers' interests, the sheer amount of ads consumers are exposed to online every day has created a sense of ad fatigue. While you might think...

WordPress 5.0: Introducing the New Gutenberg Editor

WordPress 5.0: Introducing the New Gutenberg Editor

As if the end of the year wasn’t busy enough, WordPress announced this week that they were releasing WordPress 5.0. This latest update to the open-source platform is significant for two reasons: 5.0 comes with the platform’s biggest update to the editing interface in...

6 Ways to Optimize Your Content for Voice Search

6 Ways to Optimize Your Content for Voice Search

Voice search is redefining the way marketers think about creating content for SEO. Currently, 65% of adults use voice search at least once a day, and that percentage is expected to increase in coming years as more voice assistant technology is developed. What does...