Digital Marketing

What Are People Searching for Online During COVID-19?

What Are People Searching for Online During COVID-19?

Life as we know it has changed a lot over the last couple weeks. With most of the country staying at home and practicing social distancing due to COVID-19, some unique online searches have spiked in volume as a result. What are people searching for online right now?...

SEO & COVID-19: Expect the Unexpected

SEO & COVID-19: Expect the Unexpected

For many of us, COVID-19 is having a huge effect on daily life. In times of crisis, the world can seem upside-down and, unfortunately, the same can be true for your search rankings. Search behavior has changed significantly in recent weeks with shelter in place orders...

Updating Your Paid Advertising Strategy for COVID-19

Updating Your Paid Advertising Strategy for COVID-19

COVID-19 has disrupted business as know it. Companies have had to make decisions about whether to continue operating while following social distancing guidelines or temporarily close—and they've had to quickly adjust their operations and decide where to move forward...

5 Social Media Tips for Brands During COVID-19

5 Social Media Tips for Brands During COVID-19

As many of us are scrolling through social media, we're inundated with posts of people sharing their experiences, feelings, and the information they're finding about COVID-19. This way of communicating is powerful and drives us to connect as a community. For...

Introducing BERT, Google’s Language Algorithm Update

Introducing BERT, Google’s Language Algorithm Update

A few times each year, Google makes updates to its search algorithm. Major updates like Panda and Penguin change everything we know—or think we know—about search engine optimization and the way our content ranks in search engine results pages (SERPs). Other updates,...

It’s Time to Start Optimizing PPC for Voice Search

It’s Time to Start Optimizing PPC for Voice Search

In case you missed it, we’re in the middle of the “Voice Search Revolution.” Voice search is quickly becoming the go-to method of search, thanks to voice-enabled digital assistants like Siri and Alexa. It’s convenient, it’s faster than typing, and it’s ideal for...

Why Growing Your Email List Should Always Be a Priority

Why Growing Your Email List Should Always Be a Priority

Though there’s always something new to test with your digital marketing strategy, there are some tried-and-true tactics that should be at the center of your long-term online marketing efforts—like email capture. Email marketing provides lasting value for targeted...