SEO

5 Steps for Updating Local Business Listings When Moving

5 Steps for Updating Local Business Listings When Moving

Your boxes are packed, and the truck is on its way. It’s time to move your business to your new location. But have you taken the steps to make your official digital move? Below, we walk you through five simple local search optimization steps to help you make your...

6 Ways to Optimize Your Content for Voice Search

6 Ways to Optimize Your Content for Voice Search

Voice search is redefining the way marketers think about creating content for SEO. Currently, 65% of adults use voice search at least once a day, and that percentage is expected to increase in coming years as more voice assistant technology is developed. What does...

How the Yext Spring ’18 Release Improves Local Search Optimization

How the Yext Spring ’18 Release Improves Local Search Optimization

Over the past five years, our local search optimization work has evolved. What started as simple citation management is now a comprehensive local SEO strategy that includes data standardization, business information management in data aggregators and industry-relevant...

General Data Protection Regulation: What It Is & Why You Should Care

General Data Protection Regulation: What It Is & Why You Should Care

On Friday, May 25, 2018, the new European General Data Protection Regulation (or GDPR) will come into effect. These new data protection regulations are vast, and even though this is European Union legislation, it has far reaching consequences for all of us. On the...

SEO News You Should Be Reading

SEO News You Should Be Reading

SEO is constantly changing and to say that what you're doing today will work six months from now, isn't a sure thing. That's why it's important to know where to look for good information. Good SEO requires knowing what's going on within the industry and adapting along...

The Importance of Online Reviews in 2017

The Importance of Online Reviews in 2017

According to the most recent local consumer review survey by BrightLocal, 91% of people regularly or occasionally read online reviews when searching for a local business. This is beneficial for businesses that recognize the importance of reputation management and...

The Local Search Serenity Prayer

The Local Search Serenity Prayer

Everyone wants free traffic from Google’s local search pack, but actually ranking there is increasingly competitive. If you're one of the lucky ones to appear, searchers must look past the four paid ads at the top of search results and occasionally past an additional...