According to the most recent local consumer review survey by BrightLocal, 91% of people regularly or occasionally read online reviews when searching for a local business. For businesses that haven’t yet bought into review marketing, you could be missing out.
It’s important to be on top of your local search strategy. But where to start? Our local search serenity prayer can help you focus your local SEO strategy for better ranking and optimization in 2017.
If you’ve been taking heed of Google’s gentle nudges toward mobile optimization, then this change shouldn’t have a major effect on your site’s rankings. However, many sites still aren’t mobile-friendly and could be at risk of losing out on rankings when Google flips the switch.
Too many digital marketers assume that simply writing good content will bring site visitors to them. While that may be the case for established websites with strong domains and social media followings, smaller websites with little to no authority can’t compete on good content alone. Especially not in search engine results.
It’s been just over a year since Google launched their Accelerated Mobile Pages (or AMP) project and released the mobile-friendly algorithm, both of which were aimed at creating a better mobile web. Now, Google is taking yet another step forward toward developing a mobile-first internet by finally splitting the desktop and mobile search index.
Listing management goes far beyond setting up your Google My Business listing. After Google, Bing is the next listing you should take control of so we have created a guide on how to add and verify your business in Bing Places for Business. If you haven’t setup your Google My Business listing yet, back up and start here!
With the ever-increasing competition in the SERPs—Ads, Local Packs, images, video, and fewer organic places—it’s become even more important to maximize every opportunity to get a foothold in the SERPs.
Need to get your business set up on Google My Business? Follow these quick and easy steps.
Google My Business is an essential component of a local search optimization strategy. Its local listings are cost-effective, less competitive, and get better search engine placement.
One of the most common questions we get asked by our website and SEO clients is “What is local search optimization?” Here’s the answer.