SEO

The Importance of Online Reviews in 2017

According to the most recent local consumer review survey by BrightLocal, 91% of people regularly or occasionally read online reviews when searching for a local business. For businesses that haven’t yet bought into review marketing, you could be missing out.

The Local Search Serenity Prayer

It’s important to be on top of your local search strategy. But where to start? Our local search serenity prayer can help you focus your local SEO strategy for better ranking and optimization in 2017.

A More Targeted Approach to Keyword Research in Content Marketing

Too many digital marketers assume that simply writing good content will bring site visitors to them. While that may be the case for established websites with strong domains and social media followings, smaller websites with little to no authority can’t compete on good content alone. Especially not in search engine results.

Google Splits Off Mobile Index: What Does This Mean?

It’s been just over a year since Google launched their Accelerated Mobile Pages (or AMP) project and released the mobile-friendly algorithm, both of which were aimed at creating a better mobile web. Now, Google is taking yet another step forward toward developing a mobile-first internet by finally splitting the desktop and mobile search index.

How to Set Up & Verify Your Bing Business Listing

Listing management goes far beyond setting up your Google My Business listing. After Google, Bing is the next listing you should take control of so we have created a guide on how to add and verify your business in Bing Places for Business. If you haven’t setup your Google My Business listing yet, back up and start here!