How to Turn Your Followers into Customers

How to Turn Your Followers into Customers

You’ve heard it a thousand times: If your business isn’t on social, then you’re missing out on potential sales. So, you did the right thing and set up your brand’s pages on multiple platforms. The good news is you’ve been able to build a pretty big following. The bad...
Targeted Advertising: A Glossary

Targeted Advertising: A Glossary

Have you ever been browsing the web and felt like you were being watched? Maybe you were scrolling through Facebook or looking something up on Google, when suddenly you realize there’s an advertisement on the page for those sweet shoes you were thinking about...