Three Industries That Don’t Need to be on Snapchat (For Now)

Three Industries That Don’t Need to be on Snapchat (For Now)

This blog post comes with one caveat. When I say “on Snapchat” I’m talking about posting organic content. There are still great opportunities with all of these industries within Geofilters and Featured Stories.

Snapchat is one of the most popular social media apps available. In their most recent investor report, Snapchat shared that they are now up to 173 million daily active users. And, according to eMarketer, it’s the most popular app among teens and young adults — helping the app to move to number six in the App Store and number five on Google Play.

chart showing U.S. child young adult facebook instagram and snapchat users by age 2017

So, with all of these positive statistics, especially how its based in rooted in the ever-elusive Millennial and Generation Z markets, it seems like a no-brainer to put your business on the app. But should you be producing original, organic content on Snapchat? If you’re in these industries, I’d hold off for now.

HEALTHCARE

Everyone needs to go to the dentist and doctor, and they want to go to a provider that they trust. Forty-two percent of Millennials research their healthcare options online before making a decisions. So, a better use of resources would be to produce content that shows your aptitude through blogs and community management on more review-based platforms like Facebook and Google.

LEGAL

When you need a lawyer, you want the best one for your situation and not the one that has the coolest Snap Stories. The coolest content you could regularly produce would be inside the courtroom. But since that’s illegal, you can pass on Snapchat for now.

LAW ENFORCEMENT

Police departments have been using social media to help strengthen community ties, field questions, and in some cases, solve crimes. But like the Healthcare and Legal industries, you have to deal with privacy and confidentiality issues.

FREE IDEA TIME

Now that I’ve told you what you can’t do, here’s how you could use Snapchat: GEOFILTERS. They’re easy enough to make and you can reach more people, since you don’t have to take the time to organically build out your following.

  • Healthcare: A yearlong Geofilter could be a good branding investment for your hospital staff and patients.
  • Legal: If you sponsor a designated driver event during the holidays, you could deploy a Geofilter in the major bar districts with information on how to use it.
  • Law Enforcement: At sporting events, you could have an information filter with where and how to contact law enforcement for assistance.

If you have any questions about Snapchat strategy (or any social strategy), feel free to comment below or send us an email.

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