Twitter Experimenting with 280 Character Limit

Twitter Experimenting with 280 Character Limit

Twitter announced Tuesday that they are allowing a select group of users to publish Tweets of up 280 characters in length. Why the change? Internal findings showed that the 140 character limit impacts users differently depending on their language. Users Tweeting in English and Spanish are exponentially more likely to hit the current character limit than those who post in Chinese, Japanese, or Korean. With the change, Twitter is “hoping fewer Tweets run into the character limit, which should make it easier for everyone to Tweet.”

So, just like with every social media update, there are bound to be some knee jerk reactions and hot takes. Here are some from the Hurrdat team and our favorites from the Twitter community—in 140 characters or less.

Will Stott, Social Media Strategist (@WillStottTweets): A smaller character count encourages creativity. Tight character parameters catalyze users to be more thoughtful and succinct when posting

Logan Livers, Social Media Strategist (@LogieBera): What I like about Twitter is that shorter tweets make it easy to scroll through my timeline. No one tweet dominates another.

Christian Andrew, Social Media Strategist (@_christiandrew): Just because you can do something, doesn’t mean you should. It’ll be interesting to watch people and brands find the balance.

What do you think about the change? Let us know in the comments!

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