Allie Burkey

The Importance of A/B Testing in Paid Search

The Importance of A/B Testing in Paid Search

A key element of any successful advertising campaign is the ability to make data-driven strategy decisions. If you’re not using proven performance data to inform optimizations, odds are your search campaigns are not running as efficiently and effectively as they could...

It’s Time to Start Optimizing PPC for Voice Search

It’s Time to Start Optimizing PPC for Voice Search

In case you missed it, we’re in the middle of the “Voice Search Revolution.” Voice search is quickly becoming the go-to method of search, thanks to voice-enabled digital assistants like Siri and Alexa. It’s convenient, it’s faster than typing, and it’s ideal for...