SEO

Where Should You Set Up Local Business Listings Online?

Where Should You Set Up Local Business Listings Online?

One of the most important local search optimization (or local SEO) efforts your business should invest in is setting up local business listings across the web. By adding important information like your business name, address, phone number, website URL, hours of...

Google Posts: What Are They & How Can You Use Them?

Google Posts: What Are They & How Can You Use Them?

Looking for new ways to reach local customers online? Google now offers a better way to stay connected with your customers directly in search engine results through its Google Posts offering! What Are Google Posts? How to Create a Google Post Types of Google Posts...

Understanding Backlinks: How to Build a Quality Backlink Profile

Understanding Backlinks: How to Build a Quality Backlink Profile

“Create great content, and Google will reward you.” That’s a phrase repeated by many digital marketing experts when asked how to increase rankings in Google search. These experts aren’t technically wrong because great content will likely land somewhere in search...

SEO & COVID-19: Expect the Unexpected

SEO & COVID-19: Expect the Unexpected

For many of us, COVID-19 is having a huge effect on daily life. In times of crisis, the world can seem upside-down and, unfortunately, the same can be true for your search rankings. Search behavior has changed significantly in recent weeks with shelter in place orders...

Introducing BERT, Google’s Language Algorithm Update

Introducing BERT, Google’s Language Algorithm Update

A few times each year, Google makes updates to its search algorithm. Major updates like Panda and Penguin change everything we know—or think we know—about search engine optimization and the way our content ranks in search engine results pages (SERPs). Other updates,...

It’s Time to Start Optimizing PPC for Voice Search

It’s Time to Start Optimizing PPC for Voice Search

In case you missed it, we’re in the middle of the “Voice Search Revolution.” Voice search is quickly becoming the go-to method of search, thanks to voice-enabled digital assistants like Siri and Alexa. It’s convenient, it’s faster than typing, and it’s ideal for...

5 Steps for Updating Local Business Listings When Moving

5 Steps for Updating Local Business Listings When Moving

Your boxes are packed, and the truck is on its way. It’s time to move your business to your new location. But have you taken the steps to make your official digital move? Below, we walk you through five simple local search optimization steps to help you make your...