SEO

Your Guide to Local Search Ranking Factors

Your Guide to Local Search Ranking Factors

Optimizing your business for local search is more important than ever, especially as more consumers are searching online for local services. Though the goal of local SEO is to increase online visibility within relevant searches with local intent, many businesses don't...

Using Website Heat Maps to Understand Customer Behavior

Using Website Heat Maps to Understand Customer Behavior

Whether your goal is reducing cart abandonment on an e-commerce website, getting users to respond to a CTA, or simply seeing if site visitors like your website content, including heatmapping as part of your website optimization strategy is a simple yet powerful way to...

Schema Markup: What Is It & Why Is It Important for SEO?

Schema Markup: What Is It & Why Is It Important for SEO?

Do you keep hearing about schema markup, structured data, and microdata but have no idea what it is or how to add it to your website? We've broken down some of the basics for you so you can leave with a better understanding of what schema markup is, where you can find...

Where Should You Set Up Local Business Listings Online?

Where Should You Set Up Local Business Listings Online?

One of the most important local search optimization (or local SEO) efforts your business should invest in is setting up local business listings across the web. By adding important information like your business name, address, phone number, website URL, hours of...

Google Posts: What Are They & How Can You Use Them?

Google Posts: What Are They & How Can You Use Them?

Looking for new ways to reach local customers online? Google now offers a better way to stay connected with your customers directly in search engine results through its Google Posts offering! What Are Google Posts? How to Create a Google Post Types of Google Posts...

Understanding Backlinks: How to Build a Quality Backlink Profile

Understanding Backlinks: How to Build a Quality Backlink Profile

“Create great content, and Google will reward you.” That’s a phrase repeated by many digital marketing experts when asked how to increase rankings in Google search. These experts aren’t technically wrong because great content will likely land somewhere in search...

SEO & COVID-19: Expect the Unexpected

SEO & COVID-19: Expect the Unexpected

For many of us, COVID-19 is having a huge effect on daily life. In times of crisis, the world can seem upside-down and, unfortunately, the same can be true for your search rankings. Search behavior has changed significantly in recent weeks with shelter in place orders...

Introducing BERT, Google’s Language Algorithm Update

Introducing BERT, Google’s Language Algorithm Update

A few times each year, Google makes updates to its search algorithm. Major updates like Panda and Penguin change everything we know—or think we know—about search engine optimization and the way our content ranks in search engine results pages (SERPs). Other updates,...