SEO

Introducing BERT, Google’s Language Algorithm Update

Introducing BERT, Google’s Language Algorithm Update

A few times each year, Google makes updates to its search algorithm. Major updates like Panda and Penguin change everything we know—or think we know—about search engine optimization and the way our content ranks in search engine results pages (SERPs). Other updates,...

It’s Time to Start Optimizing PPC for Voice Search

It’s Time to Start Optimizing PPC for Voice Search

In case you missed it, we’re in the middle of the “Voice Search Revolution.” Voice search is quickly becoming the go-to method of search, thanks to voice-enabled digital assistants like Siri and Alexa. It’s convenient, it’s faster than typing, and it’s ideal for...

5 Steps for Updating Local Business Listings When Moving

5 Steps for Updating Local Business Listings When Moving

Your boxes are packed, and the truck is on its way. It’s time to move your business to your new location. But have you taken the steps to make your official digital move? Below, we walk you through five simple local search optimization steps to help you make your...