4 Reasons Why Your Lead Generation Efforts Are Failing on Social Media

4 Reasons Why Your Lead Generation Efforts Are Failing on Social Media

You’ve heard it a million times: “If your business doesn’t have a social media marketing plan, you’re missing out on money.” And just to reiterate — yes you do! However, you’re a smart business owner and jumped on the social media train the second you saw others having success.

You’ve made your business pages, posted every day, shared pictures and invited everyone you know to events. Every social media trick you knew, you tried – including replying to the not-so-nice customer reviews! Maybe some of those tricks got you likes, comments and shares, but that engagement didn’t convert to cash.

If that sounds like your journey, then you’re understandably feeling frustration. After all, you’ve put hours upon hours into something that seems it won’t ever get you results. But don’t give up quite yet! Your lead generation efforts on social media could be failing due to a few simple problems that just need a little strategizing to fix.

You’re Ignoring the Analytics

Social media marketing is worthless without analytics. While numerous analytics tools exist, they all essentially give you the same metrics and insight into what’s working – and what’s not – in your social media marketing plan. Some of these metrics include engagement, follower growth, post views, etc. With all these insights, you can see what types of content do best with your audience and what can be improved on.

You’re Not focusing on The Audiences’ Struggles & Goals

While you may think you know exactly what your audience needs, you can’t always be too sure. A mistake that many business owners make is assuming they understand the goals and struggles of their ideal clients; and solely creating content around that assumption. The problem with this approach is that you miss out on the opportunity to tell your audience how your product or service serves their needs and converting that follower into a customer.

You may be thinking, “Well, I don’t know exactly what my audience is searching for,” and that’s okay. One surefire way to find out is by – wait for it – just asking! Ask your followers in a post what they’re searching for, create a poll or ask a “this or that” question in a story. You’d be surprised how much you can find out through the tools already built into social platforms.

You’re Publishing Content Without a Strategy

We all do this on our personal pages. We see a funny or interesting article and share it, or we take a quick picture of our lunch and post it. While this kind of content is acceptable for your pages, it’s a major no-no for your business profiles. Everything you post should serve a larger purpose or goal and should come with a big ‘ole call-to-action planted right at the bottom directing your audience where to go and what to do when they get there. Give people a reason to engage and reach out to your business.

You’re Investing Little to No Resources in Paid Advertising

As much as we’d all like to believe that simply putting out content on our social pages is enough to get attention, it’s not. Unless you’re a celebrity, organic reach doesn’t have the power it used to, and you can’t expect potential customers to find you out of nowhere.

Investing your resources into running ads on platforms like Facebook, Instagram, or Twitter can ensure that your message is getting in front of the faces of your ideal client, and at a much cheaper cost than traditional marketing efforts.

Now that you have the tools to turn your social media efforts into tangible leads, it’s time to sit down, pin-point where your strategy is struggling, and adjust. This can be a long and tedious process, but it rewards your business ten-fold in the long run.

If you’re feeling confused in the overwhelming world of social media marketing, or you don’t have the time to dedicate to creating an effective strategy, then feel free to reach out to the rockstar social team at Hurrdat for further guidance.

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