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Instagram is releasing Instagram Business Tools. The three tools—Business Profiles, Insights, and Promote—are a big departure for the platform, which has always been a “consumer first” platform. But like Facebook before it, local business is going to get its due.
The old pixel system set up with Facebook will be merging into one called “the Facebook Pixel.” In the past, there were options to place different types pixels to choose from based on your goals. Soon there will be only one.
What happened on social in April? Let’s review.