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​What’s going on in the world of digital marketing? Stay up-to-date with the latest marketing news and find tips for creating and maintaining an effective online presence for your brand on the Hurrdat blog!

Hurrdat Answers: So…What Do You Do for Work?

Hurrdat Answers: So…What Do You Do for Work?

We've all been there. Somebody asks you what you do for work, and you have to find a way to condense everything you work on and think about on a daily basis into a brief description that's not totally confusing. For those of us in the young and ever-changing digital...

4 Questions to Ask Before Hiring a Local SEO Agency

4 Questions to Ask Before Hiring a Local SEO Agency

Local search optimization (or local SEO) is one of the best ways for small businesses to grow an online presence and connect with local customers. Through local listing management and local citation building, your business can get in front of customers who are already...

Using Website Heat Maps to Understand Customer Behavior

Using Website Heat Maps to Understand Customer Behavior

Whether your goal is reducing cart abandonment on an e-commerce website, getting users to respond to a CTA, or simply seeing if site visitors like your website content, including heatmapping as part of your website optimization strategy is a simple yet powerful way to...

What Is Social Media Listening?

What Is Social Media Listening?

While posting regularly to your social media channels and interacting with your social media audience are important, so is taking the time to listen. By implementing social listening into your social media marketing strategy, you can positively impact your online...

Why Small Businesses Need Local SEO

Why Small Businesses Need Local SEO

Take out your phone, open Google, and search "best Italian restaurant." What do you see? The top results usually aren't the best Italian joints in America—and likely aren't part of a massive chain. They're often locally-owned restaurants in your city that are close to...

Schema Markup: What Is It & Why Is It Important for SEO?

Schema Markup: What Is It & Why Is It Important for SEO?

Do you keep hearing about schema markup, structured data, and microdata but have no idea what it is or how to add it to your website? We've broken down some of the basics for you so you can leave with a better understanding of what schema markup is, where you can find...

Google Ads 101: Your Introduction to Google Paid Search

Google Ads 101: Your Introduction to Google Paid Search

Thinking about advertising on Google? With billions of people using the search engine every day, it's one of the best ways to reach your target audience online. Formerly known as Google Adwords, Google Ads allows you to communicate with customers looking for specific...

Where to Find Content Ideas that Engage Your Audience

Where to Find Content Ideas that Engage Your Audience

Content marketing is all about knowing your audience. From the ways people look for information in search engine results to how they engage with topics, every aspect of creating content comes back to understanding what your target audience is interested in. But how do...