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You’ve heard it a thousand times: If your business isn’t on social, then you’re missing out on potential sales. So, you did the right thing and set up your brand’s pages on multiple platforms. The good news is you’ve been able to build a pretty big following. The bad...

Influencer Marketing - we won’t spend a lot of time going over it, because it’s likely you’ve seen it everywhere. If not, here are some classic examples:          By definition, influencer marketing – particularly on social media – is a strategy of targeting the...

Have you ever chatted with a seemingly-real customer service rep on Facebook? They're usually incredibly knowledgeable and save you from spending hours of your life on hold for the simplest questions. While these reps may have restored your faith in person-to-person...

If you breath air and frequent the internet, you likely know about the dreaded update that Snapchat rolled out on the app in January. The update showcased a reconfigured user interface that basically made everyone want to yank their hair out: WHAT HAPPENED? One...

Have you ever felt like you were being watched online? Learn how advertisers use a variety of data sources to build custom ads specifically tailored to you.

The big game is more than just the battle of the teams — it’s also the battle of the brands. Which Super Bowl ad will come out on top this year?

This blog post comes with one caveat. When I say “on Snapchat” I’m talking about posting organic content. There are still great opportunities with all of these industries within Geofilters and Featured Stories. Snapchat is one of the most popular social media apps...