Digital Marketing

How Are YouTube Views Calculated?

How Are YouTube Views Calculated?

When measuring the success of video marketing efforts on YouTube, many marketers will use metrics like views to understand their video content performance. But what's considered a "view" on YouTube? Better yet, how does YouTube count views? Let's take a closer look....

How Long Should Social Media Video Content Be?

How Long Should Social Media Video Content Be?

Video is the top-performing digital content on social media, driving more engagement than any other social posting option. In fact, tweets with video can see up to 10x more engagement. But incorporating video content into your social media marketing strategy isn't as...

Spring Clean Your Social Media with These 5 Tips

Spring Clean Your Social Media with These 5 Tips

Birds are chirping, flowers are blooming, and the weather is getting warmer. That's spring calling! And it also means it's time to tackle spring cleaning! For most people, "spring cleaning" means doing a deep clean of their home. For marketers and businesses with...

What Are People Searching for Online During COVID-19?

What Are People Searching for Online During COVID-19?

Life as we know it has changed a lot over the last couple weeks. With most of the country staying at home and practicing social distancing due to COVID-19, some unique online searches have spiked in volume as a result. What are people searching for online right now?...

SEO & COVID-19: Expect the Unexpected

SEO & COVID-19: Expect the Unexpected

For many of us, COVID-19 is having a huge effect on daily life. In times of crisis, the world can seem upside-down and, unfortunately, the same can be true for your search rankings. Search behavior has changed significantly in recent weeks with shelter in place orders...

5 Social Media Tips for Brands During COVID-19

5 Social Media Tips for Brands During COVID-19

As many of us are scrolling through social media, we're inundated with posts of people sharing their experiences, feelings, and the information they're finding about COVID-19. This way of communicating is powerful and drives us to connect as a community. For...