Digital Marketing

4 Questions to Ask Before Hiring a Local SEO Agency

4 Questions to Ask Before Hiring a Local SEO Agency

Local search optimization (or local SEO) is one of the best ways for small businesses to grow an online presence and connect with local customers. Through local listing management and local citation building, your business can get in front of customers who are already...

What Is Social Media Listening?

What Is Social Media Listening?

While posting regularly to your social media channels and interacting with your social media audience are important, so is taking the time to listen. By implementing social listening into your social media marketing strategy, you can positively impact your online...

Why Small Businesses Need Local SEO

Why Small Businesses Need Local SEO

Take out your phone, open Google, and search "best Italian restaurant." What do you see? The top results usually aren't the best Italian joints in America—and likely aren't part of a massive chain. They're often locally-owned restaurants in your city that are close to...

Google Ads 101: Your Introduction to Google Paid Search

Google Ads 101: Your Introduction to Google Paid Search

Thinking about advertising on Google? With billions of people using the search engine every day, it's one of the best ways to reach your target audience online. Formerly known as Google Adwords, Google Ads allows you to communicate with customers looking for specific...

Where to Find Content Ideas that Engage Your Audience

Where to Find Content Ideas that Engage Your Audience

Content marketing is all about knowing your audience. From the ways people look for information in search engine results to how they engage with topics, every aspect of creating content comes back to understanding what your target audience is interested in. But how do...

How Are YouTube Views Calculated?

How Are YouTube Views Calculated?

When measuring the success of video marketing efforts on YouTube, many marketers will use metrics like views to understand their video content performance. But what's considered a "view" on YouTube? Better yet, how does YouTube count views? Let's take a closer look....

How Long Should Social Media Video Content Be?

How Long Should Social Media Video Content Be?

Video is the top-performing digital content on social media, driving more engagement than any other social posting option. In fact, tweets with video can see up to 10x more engagement. But incorporating video content into your social media marketing strategy isn't as...

Spring Clean Your Social Media with These 5 Tips

Spring Clean Your Social Media with These 5 Tips

Birds are chirping, flowers are blooming, and the weather is getting warmer. That's spring calling! And it also means it's time to tackle spring cleaning! For most people, "spring cleaning" means doing a deep clean of their home. For marketers and businesses with...