Digital Marketing

5 Social Media Tips for Brands During COVID-19

5 Social Media Tips for Brands During COVID-19

As many of us are scrolling through social media, we're inundated with posts of people sharing their experiences, feelings, and the information they're finding about COVID-19. This way of communicating is powerful and drives us to connect as a community. For...

Introducing BERT, Google’s Language Algorithm Update

Introducing BERT, Google’s Language Algorithm Update

A few times each year, Google makes updates to its search algorithm. Major updates like Panda and Penguin change everything we know—or think we know—about search engine optimization and the way our content ranks in search engine results pages (SERPs). Other updates,...

It’s Time to Start Optimizing PPC for Voice Search

It’s Time to Start Optimizing PPC for Voice Search

In case you missed it, we’re in the middle of the “Voice Search Revolution.” Voice search is quickly becoming the go-to method of search, thanks to voice-enabled digital assistants like Siri and Alexa. It’s convenient, it’s faster than typing, and it’s ideal for...