Social Media: Content
Time is an invaluable resource and the quality of your marketing efforts depends on it. We take the time necessary to write exceptional content and produce high-quality graphics pertinent to your industry. Our agency is comprised of talented, experienced copywriters and designers who know the ins and outs of the trade.
Don’t Settle for Bad Content
You know what doesn’t make interacting with your brand worthwhile to potential customers? Boring and irrelevant content.
Too often, we see brands overusing trite content that creates little to no interest with their audience. This is a serious issue. Not only will this not result in the desired results, but it could have a negative impact that results in followers hitting the dreaded unfollow button.
Bad content is a serious issue.
Building Relevant, Impactful Content
So you know what content shouldn’t be. Now, learn about our approach.
We focus on fine-tuned copy paired with striking images because of the increasing popularity of visual content. The copy and image should play off of each other, rather than compete for your audience’s attention. The right content will impact fans and followers, and keep them attentive.
We focus on a few different areas to make sure that the content we produce for our clients is effectively connecting with viewers:
- Relevancy is one of the staples of effective content. If the content doesn’t matter to whoever is viewing it, there is no chance of connecting with that viewer. Our copywriters put themselves in the customer’s shoes to make sure they provide posts that matter.
- Messaging & Branding are other critical elements of our copywriting process. Social media content should help build your identity, and this requires consistent messaging.
- Value is just as important as relevancy and messaging. If social media content hits on the first two, but misses providing true value to the viewer, it hasn’t done anything. We focus on producing valuable content that your audience will get something out of.
Producing Content is Only Half of Our Social Media Content Equation
Creating impactful content is important, but our efforts don’t stop there.
Maintaining effective social media content is another part of our mission for each client. Our Account Managers and Community Managers continually monitor and adjust content based on optimal timing, frequency and topics within your brand’s online community.
Why do we do this? Because for content to be powerful, it has to be seen.
How we do it
We know content. SEO-driven content is overtaking digital platforms across the board. We’ll provide cohesive images and content that reflect your brand, retain your audience, and entice new consumers.
We are ready to work together. Nothing will be posted without approval from your compliance team and content will always meet industry regulations.
We do our research. We learn your demographic’s patterns and habits to take the stress out of strategic scheduling and allow you to focus on other aspects of your business.
We are a team. Rather than one person operating and monitoring all digital marketing platforms, we have a team stacked with experts who collaborate and brainstorm cutting-edge solutions for community engagement.