Blog
Hurrdat shares digital marketing news and advice regarding social media marketing, content marketing, and video production. Follow our blog and stay up-to-date on how to create and maintain a valuable online presence for your business or organization!

Targeted Advertising: A Glossary
Have you ever felt like you were being watched online? Learn how advertisers use a variety of data sources to build custom ads specifically tailored to you.

Three Industries That Don’t Need to be on Snapchat (For Now)
This blog post comes with one caveat. When I say “on Snapchat” I’m talking about posting organic content. There are still great opportunities with all of these industries within Geofilters and Featured Stories. Snapchat is one of the most popular social media apps...

How Selfies Helped Google’s Arts & Culture App Go Viral
The Google Arts & Culture app went viral over the last week, quickly becoming the #1 free app on both the App Store and Google Play. The app itself has been around since 2016, but it wasn’t until the recent introduction of its selfie-matching feature that it...

Hot Food, Hot Takes: How to Deal with Negative Facebook Reviews
Bad reviews are the risk you take for being online, but if left unattended, they can seriously disrupt your business. Here’s how to respond.

Social Storytelling for Nonprofits: 5 Tips that Pack a Punch
Your potential donors and volunteers are waiting for you online. Read our five storytelling tips that will make your nonprofit stand-out online.

Instagram’s Creative Tools: Taking Stories to the Next Level
Looking for ways to make your Stories stand out? Use Instagram’s content creation, photo and video editing, and analytics tools.

Reaching for the Stars: What is Influencer Marketing and Why Should You Care?
Is influencer marketing worth the investment? Learn the facts and how to identify the right influencers for your brand.

Facebook Is Now Encouraging Long-Form Videos
Following a recent announcement from Facebook, the rules telling marketers that videos need to be short, could become a thing of the past thanks to a new prioritization of long-form video content!

The Blue Man: Color Grading Hurrdat Films’ Latest Project
As the colorist, I’m the editor responsible for that last bit of polish that, along with the music, really conveys that final piece of subtle storytelling. Controlling the tone of the film visually to enhance the overall story my director is trying to tell.

Instagram Business Tools: Local Business Gets a Boost
Instagram is releasing Instagram Business Tools. The three tools—Business Profiles, Insights, and Promote—are a big departure for the platform, which has always been a “consumer first” platform. But like Facebook before it, local business is going to get its due.

A Local Search Optimization Crash Course
Do you know what local search optimization is and what it can do for your local business?

‘Fifteen’: Hurrdat’s first brand film
Hurrdat is proud to introduce its first brand film, “Fifteen.” We take a look into the growing brand film trend.

Introducing Hurrdat Films, Our New Production Company
As Krista Vogel, Agency Director at Hurrdat, always says, “Our best work comes from video married with social strategy.” It’s something we’ve taken to heart in our latest company venture, so we’re happy to announce that we’ve launched an in-house production company,...

Five Don’ts of Typography
Typography is essentially the art and science of visually displaying words. It requires a fine eye for detail and elegance. Here are five simple guidelines — or “don’ts” — to help achieve a greater level of detail in your own typography.
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