Blog
What’s going on in the world of digital marketing? Stay up-to-date with the latest marketing news and find tips for creating and maintaining an effective online presence for your brand on the Hurrdat blog!
What Are People Searching for Online During COVID-19?
Life as we know it has changed a lot over the last couple weeks. With most of the country staying at home and practicing social distancing due to COVID-19, some unique online searches have spiked in volume as a result. What are people searching for online right now?...
SEO & COVID-19: Expect the Unexpected
For many of us, COVID-19 is having a huge effect on daily life. In times of crisis, the world can seem upside-down and, unfortunately, the same can be true for your search rankings. Search behavior has changed significantly in recent weeks with shelter in place orders...
Updating Your Paid Advertising Strategy for COVID-19
COVID-19 has disrupted business as know it. Companies have had to make decisions about whether to continue operating while following social distancing guidelines or temporarily close—and they've had to quickly adjust their operations and decide where to move forward...
5 Social Media Tips for Brands During COVID-19
As many of us are scrolling through social media, we're inundated with posts of people sharing their experiences, feelings, and the information they're finding about COVID-19. This way of communicating is powerful and drives us to connect as a community. For...
Your Guide to Updating Google My Business for COVID-19
If your business has been affected by COVID-19, it’s important to provide the most accurate information to your customers by updating your Google My Business profile. However, this weekend, Google made some noteworthy changes to Google My Business functionality to...
How to Design a WordPress Website for ADA Compliance
So you're in the middle of designing your WordPress website. Maybe you're switching themes, or you're making the move to WordPress for the first time. Either way, this is the perfect time for you to consider ADA compliance and ensure that your website meets the...
Introducing BERT, Google’s Language Algorithm Update
A few times each year, Google makes updates to its search algorithm. Major updates like Panda and Penguin change everything we know—or think we know—about search engine optimization and the way our content ranks in search engine results pages (SERPs). Other updates,...
It’s Time to Start Optimizing PPC for Voice Search
In case you missed it, we’re in the middle of the “Voice Search Revolution.” Voice search is quickly becoming the go-to method of search, thanks to voice-enabled digital assistants like Siri and Alexa. It’s convenient, it’s faster than typing, and it’s ideal for...
Why Growing Your Email List Should Always Be a Priority
Though there’s always something new to test with your digital marketing strategy, there are some tried-and-true tactics that should be at the center of your long-term online marketing efforts—like email capture. Email marketing provides lasting value for targeted...