The World’s Most-Watched Volleyball Team Gets World-Class Merchandise
OMAHA, Neb., Dec. 16, 2025 –The Omaha Supernovas are No. 1 in the world for attendance at games in women’s pro volleyball. Now, NovasNation fans can rep their team with merchandise that matches that championship energy. Hurrdat Brand Goods has placed a premium collection of Omaha Supernovas apparel at SCHEELS, 17202 Davenport Street at Omaha’s Village Pointe.
The high-quality line gives fans elevated options to show their Supernovas pride, whether they’re courtside or around town.
“To secure placement at SCHEELS—Nebraska’s largest sports retailer—less than six months after Hurrdat Brand Goods was launched speaks to the design creativity, high-quality craftsmanship, attention to detail and fast-turnaround service our team brings to every product,” said Bill Hipsher, Owner and President of Hurrdat. “SCHEELS has built its reputation on curating only the best brands for their customers. They don’t just look at products—they evaluate partners. For them to bring us into their assortment this quickly validates everything we’ve worked to build. Our Brand Goods team has created something truly differentiated in a crowded marketplace. We’re designing merchandise that retailers actively want on their shelves and fans are genuinely excited to wear. That combination of speed, quality and market fit is exactly what Hurrdat stands for across all our companies.”
The Supernovas collection features cutting-edge, durable apparel including crewnecks, two-tone hats, hoodies and t-shirts designed for both women and men. The hats showcase “Omaha” on the front with the Supernovas logo on the side.
“SCHEELS recognized immediately that we bring something distinctive to their customers,” Hurrdat Brand Goods Sales and Customer Experience Lead Alex Meisenbach said. “Our Supernovas line is premium apparel that resonates with both women and men. While much of the industry has become homogenized, we’ve created differentiated offerings that generate genuine excitement across our target audiences.”
SCHEELS Omaha spans 177,000 square feet of Nebraska’s largest selection in sports gear, fashion, and footwear—making it the natural home for merchandise celebrating the state’s most electric sports phenomenon.
“This partnership establishes Hurrdat Brand Goods as a strategic vendor for SCHEELS,” said Hipsher. “Beyond the Omaha Supernovas, we manage licensed merchandise programs including those for Creighton, UNO and UNK. Our performance with this initial line creates pathways for expanded collaboration across our full product portfolio.”
What Makes Hurrdat Brand Goods Different
- Local experts, personal service – Work directly with in-house designers; no outsourcing or middlemen.
- Zero minimums, limitless potential – Perfect for test runs, influencer drops, bulk programs, and white-label fulfillment.
- DTF + embroidery – Vivid, durable prints on virtually any fabric plus crisp stitched branding.
- Custom online stores – Instant, white-label sites on the hurrdatbrandgoods.com domain (e.g., westviewvolleyball.hurrdatbrandgoods.com, bellevueuniversitysoftball.hurrdatbrandgoods.com) make fundraising and fulfillment effortless.
- Lightning-fast turnarounds – Flexible production queues and metro-wide delivery keep events and campaigns on schedule.
Beyond traditional business and school clients, Hurrdat Brand Goods also supports the creators, athletes and personalities on Hurrdat’s media networks. The team provides custom design services, digital storefronts and on-demand fulfillment, giving talent an easier, more profitable way to connect with their audiences. The approach has already been applied to high-profile projects, including an exclusive merchandise collection for the Joan Rivers brand, developed ahead of her induction into the National Comedy Center.
As the driving force in professional volleyball, the Supernovas have redefined success in women’s sports through elite performance, commercial innovation, strategic brand building and an unwavering commitment to NovasNation and the broader community across Omaha and beyond. The Supernovas open their 28-game Major League Volleyball season Jan. 8 with a home match against the San Diego Mojo at the CHI Health Center in Omaha.
About Hurrdat Brand Goods
Hurrdat Brand Goods is the custom-merchandising division of Hurrdat, delivering high-quality apparel, promotional products and white-label fulfillment with no minimums. Powered by leading-edge DTF printing and embroidery, the team provides concierge-level design support, rapid production and turnkey online storefronts for businesses, schools, teams and events throughout Omaha and beyond. Production operations are based at 9753 S. 140th St. in Papillion, but service, delivery and support span the entire Omaha–Council Bluffs region and nationwide. Learn more at Hurrdat Brand Goods.
About Hurrdat
Founded in 2010, Hurrdat is an Omaha-based marketing, communications, advertising and creative agency serving startups, regional organizations and national enterprises in 44 states. By uniting strategy, media planning, SEO, paid advertising, public relations, video, podcasting, branding, design, and branded-merch fulfillment under one roof, Hurrdat delivers cohesive, data-driven campaigns and measurable results. Discover more at hurrdat.com.
Media Contact
Joan Lukas, Vice President, Lukas Partners, a Hurrdat Company, [email protected] | 402-917-3137
