An Integrated Marketing Powerhouse Under One Roof
From livestreaming historic moments to building brands, 2025 at Hurrdat proved the power of turning up the volume. Here’s how Hurrdat’s family of businesses amplified their impact, raised the bar and delivered results that speak louder than words.
DIGITAL DOMINANCE: DRIVING TRAFFIC
Across all Hurrdat-owned brand websites, we generated 45.2 million organic impressions and drove 262,000 organic clicks in 2025. That’s search visibility that money can’t buy—just smart content strategy and consistent execution.
HURRDAT SPORTS: DOMINATING THE DIGITAL ARENA
Hurrdat Sports commanded attention across every platform in 2025, racking up a staggering 1.25 BILLION impressions across all social channels. The crown jewel? Our livestream of the Bud Crawford championship parade in Omaha, which drew 100,000 viewers—proving that when Nebraska’s hometown hero takes center stage, Hurrdat Sports delivers the moment to the masses.
HURRDAT ENTERTAINMENT: VIRAL VELOCITY
Hurrdat Entertainment didn’t just show up on social—we took over. With 23 million views on TikTok, 17.7 million views on Instagram, and 11 million views on YouTube, our content reached audiences far beyond Omaha. Those 955,000 hours watched on YouTube? That’s 109 years of entertainment—all in one year.
HURRDAT ONE: EXPLOSIVE GROWTH
Hurrdat ONE (the ONE, btw, stands for Omaha, NE) is revving up to be our local news digital platform powerhouse. Hurrdat ONE shattered growth expectations in 2025. TikTok followers skyrocketed by 6,000% (adding 8,000+ followers), Instagram surged 1,700% (3,400+ new followers), and Facebook engagement jumped 600%. These aren’t just numbers; they’re proof that authentic, consistent storytelling builds real communities—locally.
HURRDAT BRAND GOODS: RETAIL MOMENTUM
Hurrdat Brand Goods continued its winning streak with strategic licensing partnerships across UNO, UNK, Creighton, Omaha Supernovas, Omaha Beef, and Union Omaha. The biggest score? Landing premium shelf space at SCHEELS to feature Omaha Supernovas merchandise. The Supernovas gear sold so successfully, SCHEELS re-ordered six days after the merch hit the floor!
Since launching in July, Hurrdat Brand Goods has been turning Nebraska pride into tangible products fans actually want to wear. Here’s how they do it:
- Local experts, personal service – Work directly with in-house designers. No outsourcing or middlemen.
- Zero minimums, limitless potential – Perfect for test runs, influencer drops, bulk programs and white-label fulfillment.
- DTF + embroidery – Vivid, durable prints on virtually any fabric plus crisp stitched branding.
- Custom online stores – Instant, white-label sites on the hurrdatbrandgoods.com domain (such as bellevueuniversitysoftball.hurrdatbrandgoods.com) to make fundraising and fulfillment effortless.
- Lightning-fast turnarounds – Flexible production queues and metro-wide delivery keep events and campaigns on schedule.
LUKAS PARTNERS PR: AWARD-WINNING EXCELLENCE
Excellence recognized, year after year. Lukas Partners, which we welcomed to our Hurrdat family of businesses in May, won eight PRSA Nebraska awards in 2025, continuing a legacy of professional recognition. We’re proud that our PR team Lukas Partners also earned “Best in PR” from Omaha’s B2B publication for the 12th consecutive year since 2013. That’s not just consistency—that’s the standard.
HURRDAT SPORTS BAR & GRILL: POURING SUCCESS
Our Hurrdat Sports Bar & Grill venues in La Vista and Gretna served up over 54,000 draft beers in 2025 in addition to mouth-watering burgers and more, cementing their status as the go-to gathering spots for Omaha’s business and sports communities. Every pint poured represents another conversation, connection and collaboration.
Bill Hipsher, Hurrdat Owner and CEO, reflects on the year:
“I couldn’t be more proud of what our teams accomplished in 2025. Every division brought their A-game, and the results speak for themselves. This is the magic of what we’ve built—when sports, entertainment, hospitality, retail and communications all push in the same direction, the impact is undeniable,” says Bill. “We didn’t just turn up the volume this year. We proved that innovation, creativity and relentless execution can coexist under one roof. 2025 wasn’t just a good year—it was proof that when you want to know what’s next, you hear it at Hurrdat first.”
